These personal data protection provisions apply to the processing of data by Cheri Advertising LTD, UIC 207484584, with registered and correspondence address: Sofia, Lyulin district, building 303, entrance A, floor 5, Company – administrator of the website www.pecheneponoti.bg.

General Information

As a personal data controller, Cheri Advertising LTD strictly adheres to legal and regulatory requirements related to the collection and processing of personal data. With this document, we inform you about the processing of your personal data, the rights related to personal data protection that you have, and provide you with the information according to Articles 13 and 14 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation – “GDPR”). Cheri Advertising LTD reserves the right, when necessary, to update and amend this document following changes in applicable legislation. Cheri Advertising LTD collects personal data solely for specifically established legitimate purposes and processes such data in compliance with the principles of lawfulness, good faith, and transparency.

Types of Collected Personal Data

Cheri Advertising LTD collects and processes data that are provided personally and voluntarily by its clients. All personal data provided under this section are strictly confidential and may be disclosed to third parties only in strict compliance with legal requirements.

Data collected from users visiting www.pecheneponoti.bg

When a web page is requested from the browser installed on your device, information is automatically and without any action on your part sent to the page’s server regarding:

• IP address of the requester, connected internet device, its location, and connection speed;
• date and exact time of access;
• name and URL of the requested file;
• the browser you use and possibly the operating system of your internet-connected computer, as well as the name of the internet service provider;
• information regarding visits to the website;
• consent for the use of cookies.

Data from users posting information on the website

For users posting information on the website in the form of comments, opinions, or product reviews, the following data are collected and processed:

• name;
• your rating, opinion, or review of the product;
• shared opinions and ratings of products and the store from Facebook and Google+.

Data collected from users shopping on www.pecheneponoti.bg

For users making purchases through the website, the following information is collected and processed:

• name, phone number, and delivery address for users making quick orders;
• first name, last name, email, phone number, and delivery address for users making orders as guests;
• first name, last name, email, phone, fax, and delivery address for users registering an account;

In this case, providing personal data is a mandatory condition for concluding a distance sales contract, without which Cheri Advertising LTD cannot fulfill its contractual obligations. If you do not wish to provide your personal data, you will not be able to enter into contractual relations with Cheri Advertising LTD.

Furthermore, Cheri Advertising LTD may collect and process certain information about your behavior while browsing the website to personalize your online experience and prepare offers tailored to your profile. The website may store and collect information through “cookies” and similar technologies, according to the Cookie Policy.

Cheri Advertising LTD does not collect or process personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, nor processes genetic data, biometric data solely for identifying a person, data about health status, or data about sexual life or sexual orientation of the individual.

Use of Collected Personal Data

Cheri Advertising LTD uses your personal data for the following legitimate purposes:

Order Management and Delivery

Processing your personal data is necessary to provide the service of selling and delivering the ordered goods, as well as to process your inquiries, complaints, and warranty questions regarding the products, and questions related to providing technical support via email, chat function, telephone, or social networks. Your personal data may also be used to contact you for clarifications, additions, or in case of problems with the order, as well as for order cancellation, product return, and refund. Your personal data will also be used to maintain and manage the user profile you create on the website, along with all the functionalities it provides.

You may provide personal information on this website, for example, to gain access to certain content, to participate in an event organized by us, to take part in a survey, or to request communications on specific topics of interest to you. In such cases, the information you provide will be used to manage your requests and improve this website and related services offered to you.

Marketing

Your personal data may be used to send you messages via electronic communication channels containing general and thematic information, information about similar or complementary products to those you purchased, information about offers and promotions, and other business communications such as market research and consumer opinion surveys, and we may provide personalized recommendations on the website. To provide information that interests you, we may use certain data about your buyer behavior (e.g., viewed products, added to wish list, purchased products) to create a profile. Cheri Advertising LTD ensures that such processing is conducted respecting your rights and freedoms, and that decisions made do not have legal consequences for you or significantly affect you. You may request Cheri Advertising LTD at any time to stop sending marketing messages via communication channels.

Protection of Rights and Legitimate Interests of Cheri Advertising LTD

Your personal information may be used to protect our rights and legitimate interests, as well as those of our users, when necessary under applicable law. Cheri Advertising LTD may use or disclose information to protect its business, for example when taking:

• measures to protect the website and platform users against cyber-attacks;
• measures to prevent and detect fraud attempts, including disclosure of information to competent public authorities;
• measures to manage various other risks.

Retention Period for Personal Data

Your personal data will be stored for the period necessary to fulfill the specific purpose for which they are processed, after which they will be deleted unless a legal act requires us to keep them longer, for example:

• 11 (eleven) years under the Accounting Act for storage and processing of accounting data;
• 5 (five) years under the Obligations and Contracts Act (statute of limitations for claims);
• 5 (five) years under obligations to provide information to courts, competent state authorities, and other grounds provided by applicable law.

Please note that Cheri Advertising LTD will not delete your personal data if they are necessary in proceedings related to your complaint or pending judicial, administrative, arbitration, or enforcement proceedings.

Disclosure of Information to Third Parties

Your personal data may be disclosed to third parties solely for the purpose of providing the above-mentioned services, for example to service providers related to delivery and management of your order (transport, courier, service, installation companies, financial institutions), payment service providers related to your payment, marketing service providers, market research providers, IT service providers, etc.

Your personal information may also be disclosed to other companies and third parties in response to your inquiry or survey, as part of a corporate transaction such as a sale, acquisition, or merger, or where these parties handle information on our behalf.

Personal information may be disclosed to law enforcement, regulatory or other government authorities, or third parties when necessary to comply with legal or regulatory obligations or requirements.

Cookie Policy

What are “cookies”?

A cookie is a small file consisting of letters and numbers that will be stored on your computer, mobile device, or other equipment used to access the internet. The cookie is installed by a request sent from the server of a given website to the browser (e.g., Internet Explorer, Chrome) and is completely “passive” (it does not contain software programs, viruses, or spyware and has no access to information from the user’s hardware).

What are cookies used for?

These files enable recognition of the user’s device and presentation of its content in a way adapted to the user’s preferences. Cookies provide the user with a pleasant experience during internet navigation and help Cheri Advertising LTD to offer suitable services, such as online privacy preferences, shopping cart contents, or appropriate advertising.

How are cookies used by this website?

Visiting this site may create cookies for the following purposes:

• cookies for analyzing website visitors;
• cookies for geographic targeting;
• cookies for presenting personalized content;
• cookies for the functioning of the online store;
• cookies for online advertising, including retargeting;
• cookies for social networks such as Facebook.

How to disable or delete cookies?

You can set your browser to notify you when you receive a cookie or to refuse cookies altogether. However, refusal of cookies may make parts of the website unavailable or difficult to use.

You can find more information on managing cookies on your device or browser on the following links:

• https://www.aboutcookies.org/
• https://support.google.com/chrome/answer/95647?hl=en
• https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
• https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• https://support.apple.com/en-us/HT201265

Security of Personal Data

Cheri Advertising LTD is committed to ensuring the confidentiality and security of your personal data by implementing appropriate technical and organizational measures to protect against unauthorized or unlawful processing, accidental loss, destruction, or damage. Access to personal data is limited to authorized persons who need the information for the purposes of processing.

Your Rights

You have the right to access, correct, or delete your personal data, request restriction of processing, object to processing, and request portability of your data. You may withdraw your consent at any time if the processing is based on your consent, without affecting the lawfulness of processing based on consent before its withdrawal. You may also lodge a complaint with the Commission for Personal Data Protection if you consider that your rights have been violated.

Contact Information

For any questions or requests related to your personal data, you may contact us at:

• Email: info@pecheneponoti.bg
• Address: Sofia, Lyulin district, building 303, entrance A, floor 5